Haute couture fashion has not been known to spark images of conservation or ecology. Luxury, exclusivity and excess are more often images that flood the high-end luxury goods market. That changed today when Chanel presented their new line at Paris Fashion Week. Karl Lagerfeld, the creative director of Chanel among other luxury brands, is as popular for his creative genius as for his polarizing opinions and remarks. So it seems fitting that this collection gives us a little bit of both today, plus a dash of ecology.
Lagerfeld recreated a mood garden inside Paris’ Grand Palais, complete with forest lawn, relaxation pond and of course, swarms of flies buzzing around. All the jewelry and embroideries in the 75 Chanel looks were made from wood shavings, paper and straw. “Ecology is something that’s never been used in high luxury before,” explained the couturier. It’s easy to see why we got so excited! The influence these large Fashion Houses have on the global fashion and garment industry is so large that to have one of the most recognizable brands in the world using natural materials is a big step for eco-fashion. Unfortunately, Lagerfeld didn’t stop there and proceeded to alienate himself in a way that only he famously knows how by quipping that most eco-people “don’t take care of their appearance.”
Sigh. You win some, you lose some. So let’s focus on the positive, shall we?
At Metamorphic, looking good and ecology aren’t mutually exclusive. We use up to 95% upcycled materials that were destined for landfill to create beautiful, functional designs. Luxury need not be wasteful; it’s possible to have a garment that is both luxurious and ecologically minded. We can ALL agree on that!